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Propagace vinařské turistiky v Jihomoravském kraji
 Novotná, Simona
This bachelor thesis focuses on the promotion of wine tourism in the South Moravian Region with a focus on printed promotional materials. In the current era, the online environment is used every day, so this thesis focuses on the printed form to see if it does not lose its relevance. The aim of this thesis is to define the relevance of printed promotional materials for wine tourism. A qualitative method using semistructured interviews was chosen for the research. The analytical part includes content analysis and then analysis of the interview responses. The discussion discusses the research questions that help define the stated objective. Based on the analysis of the responses and research questions, it was found that printed promotional materials in wine tourism are still relevant. As the online form is starting to come to the fore, all those producing printed materials should start to adapt to this form of materials as well.Based on the results, several proposals were presented.
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